The Influence of Motivation and Maslow’s Hierarchy of Needs Concept in Empowering Entrepreneurial Spirit among the Community in Sabang City
Keywords:
Motivation, Hierarchy of Needs, Entrepreneurship, Sabang CityAbstract
This study examines the influence of motivation and Abraham Maslow’s hierarchy of needs theory on the entrepreneurial empowerment intentions of the community in Sabang City. Using a quantitative approach, the research analyzes how different levels of human needs—ranging from physiological and safety needs to esteem and self-actualization—shape individuals’ desire to start and develop businesses. The findings reveal a significant positive relationship between motivational factors and entrepreneurship development. The fulfillment of basic economic needs, such as income security and financial stability, serves as a primary driver for entrepreneurial engagement. At the same time, higher-level needs, including social recognition and self-actualization, further encourage business growth and sustainability. These results suggest that Maslow’s hierarchy of needs provides a relevant theoretical framework for understanding entrepreneurial motivation in the local context. Therefore, entrepreneurs should identify and align their motivations with strategic business goals, while government and related institutions are encouraged to foster a supportive ecosystem through access to capital, training, and policy support to strengthen entrepreneurship development in Sabang City.
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